IFE

PR is a time = money formula. Agencies bill on a suggested retainer. That retainer is based on the number of hours estimated to complete a project .

What will you be doing for us on a daily basis?
IFE staffers work diligently for clients every day. We never want a client to wonder, “What is Ife doing for me today?” We use project management software and campaign trackers to keep everyone up to date regarding deliverables. Weekly meetings are also a must, even if it’s just 10 minutes on the phone. At any moment, clients can consult a tracker or just pick up the phone to catch up on weekly activities.

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How will I be billed?
IFE bills monthly. Public relations services are billed at different rates than social media, digital marketing or crisis communications. We can help you ascertain what is the best mix for your company.

Services  with a client month to month. Once parameters of engagement (including scope of work and deliverables) are discussed, IFE estimates an estimated retainer fee. Make sure when you are vetting PR agencies that you have a well-defined scope of work and a verified budget; otherwise, it makes it difficult for agencies to provide an accurate estimate of specific costs.

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